About DECO
The alchemy behind operational clarity.
Built by two operators in Thornton, Colorado who got tired of watching service businesses bolt yet another tool onto the same broken process. The Growth Operating System is what we wished existed when we ran our own.
Bigger ad budgets made the leak worse. New tools added more logins. Nothing solved the actual gap: there was no operating system, just disconnected pieces, each working alone, none working together. DECO is the system we wished existed when we ran our own operations.
André de Souza·Founder, DECO
Liza Pereskokova·Co-founder & Business Partner
Thornton, Colorado·Serving service businesses across the United States
Our Three Forces
Clarity
When every lead, message, and task has a place.
Automation
What can be automated is, so your humans focus on what matters.
Intelligence
Systems that generate insights that guide, not confuse.
Brand architecture
DECO is Grain of Salt's Growth Operating System.
Grain of Salt (GOS) is the parent: the positioning, creative, content, and media layer that builds the conditions for demand. DECO is its growth-operations company: the system that captures that demand, converts it, and compounds it. Two different jobs, one ecosystem. The double meaning is intentional: GOS = Grain of Salt (the parent) = Growth Operating System (what DECO installs and operates).
Below is the full ecosystem. DECO is the operating layer; the seven GOS disciplines around it build the demand that flows into it. They are scoped separately on a growth audit, never bundled into a DECO tier, because we would rather tell you which of the two jobs you actually need than sell you both.
DECOCORE
Growth Operating System: installed infrastructure + the DECO Team
Social Media
Strategy + production across IG, FB, LinkedIn, GBP
Blog Content
SEO + AI-search-ready articles published on cadence
Website Design and Redesign
Conversion-grade builds and rebuilds with SEO baked in from day one
Brand Identity Design
Logos, brand systems, and visual guidelines that scale across every touchpoint
Paid Ads
Google + Meta campaign strategy, build, and optimization
Google Business
GBP optimization, review velocity, local rank
SEO + AI Search
Organic + AI-assistant discoverability (ChatGPT, Claude, Perplexity, Gemini)
Keep reading
More on how DECO actually works.
What DECO actually installs
The five operational pillars in detail: sales handling, booking, revenue ops, customer experience, visibility.
Plans & pricing
$297 to $997/mo on the published tiers. Custom Enterprise is quoted around your exact operation.
Field Notes, our writing
Why hiring another salesperson doesn't work. The hidden cost of missed-call follow-up. Tooling vs. operating systems.
Book a discovery call
30 minutes. We map your current operation, identify the leak points, and show you what DECO would install.
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