The Alchemy Behind Operational Clarity

DECO was created to help service businesses evolve from scattered to streamlined, using technology, intelligence, and design to empower teams and unlock scale.

The DECO Origin Story

It all started with the journey of an entrepreneur. I’m André de Souza — Deco — and after years of running a business while wearing every hat, I noticed a pattern that changed everything.

The Problem We Witnessed
After working with thousands of businesses across industries, we recognized something critical: the most successful companies are those with the smartest, most efficient systems.

But there was a painful gap: small and mid-sized businesses couldn’t access enterprise-level infrastructure, and DIY solutions created more chaos than clarity.

The DECO Solution

That’s when I decided to turn experience into innovation. I gathered a team and created DECO, a growth operating system that combines strategy, technology, and intelligent design. It delivers enterprise-level capabilities with small-business simplicity, supported by white-glove, personalized service that ensures real results.

I believe growth happens when three forces align:

1. Clarity

When every lead, message, and task has a place.

2. Automation

When what can be automated is, so your humans can focus on what matters.

3. Intelligence

When systems generate insights that guide, not confuse.

DECO is built at the intersection of these forces — a living system that adapts as your business evolves.

Our Mission

To eliminate the operational chaos that prevents great businesses from reaching their extraordinary potential.

Every entrepreneur deserves systems that work as intelligently and tirelessly as they do.

What Makes DECO Unique

Built for Service Businesses

Not generic. Not bloated. Not corporate.

DECO understands the pace, pressure, and precision required in service industries.

Powered by AI, Guided by Experts

Our AI handles the front lines. Our humans handle the strategy.

Designed With Intention

Clear, cohesive, and crafted through the alchemy of Grain of Salt.

Made to Scale

What starts small becomes a foundation for long-term operational mastery.

Presented by Grain of Salt

DECO represents the culmination of Grain of Salt's comprehensive expertise in business growth, strategic systems, and intelligent automation.

Grain of Salt is a international marketing agency ecosystem that transforming businesses through the following services:

Strategic Business Growth Consulting

Premium Brand Identity and Design

Advanced Website Development

Intelligent Lead Generation Systems

DECO: All-in-One Growth Platform

Our integrated approach means DECO clients benefit from world-class strategic thinking, creative excellence, and technical mastery, all focused on accelerating your growth.

The business you want tomorrow depends on the system you build today.
Let DECO be the structure behind your next evolution.

Copyright: © Grain of Salt 2025